Aspen, California

 

 

REVO was known as the top sunglass manufacturer for outdoor sports professionals and enthusiasts.  The company’s “test drive” program encouraged their “professional” clients to take a pair of sun-glasses with them to the slopes, the rivers or the trails…and then provide constructive feedback upon their return.  REVO built their first and only retail store at the base of the gondola in Aspen, Colorado, to function as a laboratory for product development. The concept for the design is to display every available style and color on a wall with a pedestal in front that is as if a hand, extended forward, offering customers to touch, and hold and try on a pair of the glassware.